![]() New mandatory immediate evacuations were ordered Friday afternoon. Beyond that, the terrain and vegetation transition, where firefighters were confident they could slow or stop the spread using dozers and fire engines. Friday night on the east side it burned east out of the Plumas National Forest onto a narrow strip of the Lassen National Forest and then to the border of private land. The Sugar Fire, the only active wildfire in the Beckwourth Complex of fires, spread rapidly Friday afternoon, exhibiting extreme fire behavior for hours as it ran to the east and northeast. PDT JBeckwourth Complex, Sugar Fire 12:59 a.m. 395, burns structures in Doyle, California” ![]() NASA GOES-16.Ĭontinue reading “Beckwourth Complex fire crosses Hwy. Satellite photo showing smoke from fires in California and Oregon at 6:36 p.m. These conditions will make it a challenge for firefighters to make much progress in suppressing the fire. The wind will subside Sunday night but will increase Monday afternoon - 22 mph gusting out of the southwest at 34 mph with 9 percent RH. The weather forecast for Doyle, CA Sunday afternoon calls for 104 degrees, strong winds out of the southwest Sunday of 21 mph gusting at 32 mph, and 9 percent relative humidity. The National Weather Service has issued an Excessive Heat Warning for the area through Tuesday. Highway 395 was closed at times Saturday north of Highway 70. In a virtual community meeting Saturday night, Incident Commander Rocky Opliger said, “We’re looking at unprecedented early season extreme fire behavior…much earlier than we’ve experienced before.” (To see all articles on Wildfire Today about the Sugar Fire and the Beckwourth Complex, including the most recent, click HERE.) ![]() ![]() The fire spread northeast for about three miles in 24 hours, growing to more than 82,000 acres. Videos shot by Craig Philpott showed multiple structures burning in the small town. The Sugar Fire, the only active fire in the Beckwourth Complex, ran to the east and northeast Saturday, crossing US Highway 395 in at least two places destroying structures in Doyle, California. The red dots represent heat detected by a satellite at 2:18 a.m. The yellow line was the perimeter approximately 24 hours before. The white line was the perimeter at 2:03 a.m. PDT JMap of the Sugar Fire, part of the Beckwourth Complex. ![]() These top-tier events and television placements were key to building credibility and notoriety by aligning chef Mike with top chefs and pitmasters around the world.8:31 a.m. Simultaneously, Green Olive continued to build chef Mike's reputation as a fierce competitor via placements in prestigious international events such as Charleston Wine + Food and Brazil's Churrascada, securing partnerships with national brands like Budweiser and Royal Oak Charcoal, and national TV segments such as Travel Channel’s “Food Paradise,” Food Network’s “Beat Bobby Flay! Rematch” and Fox national television. In addition to local partnerships, GOM assisted in curating and promoting brand partnerships, pop up events, food truck launches, and more that further embedded the restaurant within each specific community. Green Olive Media secured national and local television demos throughout the United States, further building the brand's fan-base while furthering chef Mike's notariety.įurthermore, Green Olive Media assisted franchisees with local partnership strategies that positioned local owners as active members of society to better engage with the surrounding community. With entry into each new market, the team curated a targeted press list of food, beverage, and business writers to create tailored pitches that highlighted chef Mike as the brand's persona, while still telling a story of local ownership and focusing on chef-driven fare. Green Olive Media focused on strengthening brand recognition and streamlining the brand identity throughout expansion. ![]()
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